Netmagic Solutions

Netmagic, an NTT Communications company, is India's only Datacenter Infrastructure Lifecycle Management (DILM) company. It delivers services to plan, design, manage, support and migrate IT infrastructure running mission-critical applications for over 1200 enterprises across the globe.

Netmagic has been a pioneer in the Indian IT Infrastructure-as-a-service space and amongst the first to bring to market several services including Public Cloud (SimpliCloud), Hybrid Cloud, Managed Security, DR­ as-a-Service and Cloud Object  Storage (SimpliDrive).

Netmagic delivers services from 7 carrier-neutral, state-of-the-art  datacenters located  in Mumbai, Bangalore, Noida (Delhi-NCR) and Chennai with over 2,00,000 sq.ft. floor space. Its Chennai datacenter is the only Gold LEED certified datacenter by USGBC in India.

Netmagic Solutions is ISO 27001, ISO 9001:2008 and ISO 20000-1 certified and its processes are designed as per the ITIL framework.

As part of the NTT Communications group, it also has access to leading global tier-1 IP network, Arcstar Universal One(tm) VPN network reaching over 150 countries, and over 131 secure data centers.

Sharad Sanghi
Sharad Sanghi
MD and CEO

Market Landscape

Netmagic manages and supports mission­ critical datacenter infrastructure for enterprises from across segments-Large, Mid-market, Small and Start-ups and across industry verticals-Banking, Insurance, Financial Services, Media & Entertainment, eCommerce, Retail,   Logistics, Services, Manufacturing and IT & ITES services.

Below are the differentiators for Netmagic's Public Cloud Offering.


  • Enterprise Grade underlying technology from Cisco, VMware, EMC, NetApp with latest gen hardware delivering up-time SLA of 99.99%
  •  Netmagic Service Orchestrator -using an internet powered device, one can provision, upgrade, downgrade or de-provision virtual compute,  storage and network resources through the SimpliCloud portal.
  • 24x7 Live Human Support.
  • Fixed (reserved) & Elastic (unreserved) Instances to choose from.
  • Vertical scaling within the VM: The SimpliScale feature enables you to automatically scale your IT infrastructure up or down or horizontally and takes care of those unaccounted-for spikes.
  • Persistent Storage.
  • Provision and manage firewalls and load balancers in real-time.
  • Enjoy high availability options to choose from.
  • Get your own separate NFS storage layer.
  • Create virtual data storage instances that range from 200GB to2TB.
  • Mount multiple instances onto multiple virtual machines.
  • Access OS agnostic storage space for your data.

Customers Benefits

Netmagic currently has over 300 enterprise customers using their SimpliCloud  platform. They have several deployment where­ in customers run their mission critical production environment workloads on SimpliCloud. The benefits to customers range from-quick provisioning, ease-of-use, customization, support and mix and match models of deployment viz. hybrid cloud and DR on Cloud.

Market Trends

Across market segments in India, there has been an increasing demand to get dynamically scalable compute, storage and network resources on the fly. The time to market has drastically come down which means that organizations can no longer afford to spend time in lengthy evaluation and procurement process of physical IT infrastructure. Also, increasing demand within organizations to improve margins and bottom-lines is forcing customers move from CAPEX to OPEX on a pay-as-you­ use IT investment model.

Company Positioning

Netmagic has consistently rolled out new feature enhancements and service releases, the latest  being the launch of their Cloud Object Storage solution.

SimpliDrive. Services like auto-scaling (vertical as well as horizontal), object storage (SimpliDrive), hybrid cloud give us tremendous competitive edge. Netmagic's cloud is designed to cater to requirements of Enterprise customers. The entire backend architecture is designed using best-in-class hardware, software and networking components like VMware hypervisor, Cisco UCS Blade Server, EMC & NetApp virtual storages and HP/DELL object storage. The biggest value for customers choosing Netmagic's SimpliCioud is the access to 24x7 live human support and choice of billing model - offline or online and pre-paid or post-paid.

Growth Plans

Netmagic continues to evangelize cloud and create products and services that address the ever changing IT workload scenarios given the dynamic business demands. In addition to the existing  SimpliCloud  grids in Noida and Chennai, Netmagic recently launched their new cloud grid at their Mumbai Datacenter facility.  You can now choose  from 3 availability zones within India  for your  Primary as well as DR infrastructure  setup on SimpliCloud. Netmagic proactively augments the  capacity on their cloud grids across the country to meet the current and expansion needs of customers Go-to-market post the alliance with NTT Communications, Japan, Netmagic is now able to cater to customers' requirements even outside India. This alliance will help Netmagic to leverage NTT Com's global   network and datacenter footprint for customers. The partnership will also help NTT Com's global customers in India to benefit from Netmagic's expertise and leadership position in the managed IT hosting and cloud services market.

Current Status:

No of Employees: 700+


NTT Communications, Japan  acquired 74%  stake in Netmagic Solutions.


Launch of new 1 lakh sq.ft. Bangalore datacenter by Dec' 2013

Road Ahead:

From a service provider's perspective, it is critical to plan capacities in advance so that your customers don't run out of capacities and start seeing outages and performance issues. The Cloud team at Netmagic, work in a proactive manner to address this critical need on an on-going basis. They plan and augment capacity across cloud grids based on forecasted demand, which also allows them to focus on developing new products and rolling out solutions that consistently meet the requirement of enterprise customers.

Portfolio of Services

IDC and Co-location-Infrastructure Management - Cloud Computing - Managed Security -Disaster Recovery - Messaging and Collaboration - Application Hosting Services


Bangalore | Chennai | Delhi | Mumbai | Noida | Pune


Sharad Sanghi