Aryaka is the world’s first cloud-based WAN optimization company; solving application and network performance issues, faced by the distributed enterprise. The company has been recognized as a ‘Visionary’ in the Gartner Magic Quadrant for WAN Optimization Controllers, named the Hottest Cloud Startup to Watch by,and in the GigaOm Structure 50 list for companies that will shape the future of cloud computing. Aryaka eliminates the need for costly WAN appliances or long-haul private links.

Ajit Gupta
Ajit Gupta
President and CEO

Key Person

Ajit Gupta, President and CEO

Ajit has more than 25 years of experience in management, sales, support and professional services. He possesses a graduate degree in electrical engineering from the University of Alabama and an undergraduate degree in electrical engineering from the Indian Institute of Technology, Roorkee, India. Prior to Aryaka; Ajit founded AAyuja Inc., a Strategic Technology Sales Acceleration company, serving as its CEO. Ajit achieved notable success for the creation of a world-class Internet company, Speedera Networks, which was later acquired by Akamai Technologies for a stock transaction worth more than $500 million. He holds 18 patents for technology that brings together, content delivery and global traffic management.

Market Landscape

WAN Optimization market is estimated to be at $1.2 billion in annual revenue. Private WAN connectivity using technologies like MPLS, today is a $15B+ market. The market for application delivery networking will be a multi-billion dollar market as well. Our solution is applicable to companies of all size, i.e big and small companies.

Product Offerings in Cloud Computing and Value Proposition: Product/Services

a. WAN Optimization as-a-Service: Aryaka’s ground breaking WAN Optimization as-a-Service; combines our cloud-based purpose-built WAN Optimization technology, with enterprise-grade connectivity utilizing a dedicated reliable core network based on globally distributed POPs, and centralized WAN and application-layer visibility.

b. Network as-a-Service: Aryaka’s Network as-a-Service solution combines our multi-segment TCP Optimization technology; with enterprise-grade connectivity utilizing a dedicated reliable core network based on globally distributed POPs, and centralized end-to-end WAN visibility.

c. Application Delivery as-a-Service: Aryaka’s Application Delivery as-a-Service solution combines enterprise-grade global connectivity; with proprietary TCP Optimization technology, application level proxies and HTTP/HTTPS caching and compression to offer a superior means of achieving consistent high performance for all business.

Value Proposition

Aryaka’s WAN Optimization as-a-Service and Network as-a-Service solutions have significantly lower Total Cost of Ownership (TCO) than the WAN Optimization appliance purchase alternative, and far lower cost than WAN Optimization, appliances plus MPLS service. There are no capital expenditures involved.

Differentiating Points

a. As-a-Service delivery model
b. Optimized application performance
c. Faster deployment
d. Simpler to manage
e. An enterprise-grade global network included
f. Zero CAPEX
g. Lower Total Cost of Ownership
h. End-to-end WAN and application visibility
i. Optimized access to SaaS and public Cloud services

Examples of clients and how they have benefited from the offerings

  • Faster web applications - CIFS traffic accelerated 50X
  • Significant bandwidth and cost savings - network data reduced 99 percent

Hirsch Bedner Associates (Santa Monica, CA)

  • Download times shrank from 30 minutes to 3
  • Accelerated FTP performance across the WAN

InMobi, Inc. (Bangalore, India)

  • Real-time data replication for disaster recovery
  • Avoided MPLS and CAPEX

Tavant Technologies

Provision of LAN like performance on WAN across the company’s network.

Market Landscape and Way of Addressing

The major trend in the industry today is the move to public and hybrid cloud computing. The WAN is the critical component at the intersection of networking and computing which can make leveraging the public cloud possible. Aryaka’s WAN Optimization as-a-Service solution was designed from the beginning to provide accelerated, predictable performance to cloud-based services, enterprise locations, cloud computing services and SaaS providers.

Competition, Intensity and Positioning

The traditional approach to the challenge of reliable application performance over the WAN has been to have distinct solutions, one for reliable site-to-site connectivity and another one for application performance. This approach has a number of cost challenges and technical challenges that are inhibiting more widespread use. Aryaka delivers LAN-like performance over the enterprise WAN without the expense of MPLS or the cost and hassle of WAN Optimization appliance solutions, all in a single, no CapEx monthly service.

Organisational Culture, Employee Programs and Innovations Organizational Culture:

Aryaka, we are extremely committed to customer service and ensure that we are there for our customers around the clock. We believe that customer satisfaction is critical to developing a sustainable business.

Employee programs

  • Best DG (Demand Generation) award for the employee who gets the maximum number of prospect meetings.
  • CEO award of excellence - CEO’s recognition of exemplary achievement by an employee.
  • Platinum Award –given for suggesting a best-practice that has been implemented within the organization.


Implementation of WAN Optimization as a service, unique multi-segment architecture and Integrated solution of WAN optimization technology.

Growth Plans

Aryaka’s vision is that we have one network for any application and any location, both inside and outside the firewall.

Market Plans and Global Strategies

Our offering is global by nature, and the overwhelming majority of our customers are using us for international connectivity.

Current Status of the Company

Headcount: 150
Investors: Mohr Davidow Ventures, Trinity Ventures, Presidio Ventures, InterWest Partners and Nexus Venture Partners.

Road Ahead and Challenges

The key challenge previously unaddressed is how end users on the Internet and also at global enterprise locations will be able to have the same high performance, predictable access cloudbased services that they are used to on their private WAN.